De Soi

De Soi is an innovative brand of non-alcoholic aperitif drinks, co-founded by the singer and entrepreneur Katy Perry and the wellbeing expert Morgan McLachlan. De Soi’s aim is to create sophisticated alternatives to alcoholic drinks, combining natural ingredients and herbs marketed as adaptogens as part of its wellbeing-focused positioning and refined taste experience. De Soi drinks stand out for their complex and balanced flavours, inspired by wine and cocktail culture, as alternatives to alcoholic drinks. The brand prides itself on using high-quality ingredients, such as botanical extracts, herbs and fruits, to create aperitifs that can be enjoyed on their own or mixed. De Soi is aimed at modern consumers who want to explore non-alcoholic options for social occasions.